See this compiled list of high fashion ad campaigns for 2017 with models that are overwhelmingly size 2, with light skin. This list also includes Fendis 2017 ad featuring Gigi and Bella Hadid as a prime example of how ads tie womens sexuality to childlike innocence. But ads have real power under the surface. Like the iceberg that sunk the Titanic, ads seem deceptively small and harmless at first glance, but have massive weight under the surface which can make for a perspective-tipping impact. Advertisers quietly sell consumers a version of the world that many subconsciously buy into norms of female beauty and sexuality. Assistant advertising professor Kathrynn Pounders, who studies consumer psychology, said women are negatively impacted when they compare themselves to the models they see in advertisements. There is a large body of research in psychology and consumer behavior that demonstrates a link between exposure to idealized imagery (thin-ideal and airbrushing) that negatively impacts self-esteem and body image, Pounders wrote in an email. Some research has linked this to eating disorders as well. She also notes that men are portrayed as strong and successful while women are often depicted as passive, mothers, attractive and demure. รองเท้าส้นเตารีด พร้อมส่ง It is inexcusable that the portrayals given to women in many ads still push outdated ideas of female beauty and sexuality, especially when the consequences can be destructive to female self-esteem. Despite notable exceptions, like Alwayss Like a Girl ad and Under Armours I Will What I Want campaign featuring Misty Copeland, Pounders รองเท้าแฟชั่นราคาถูกจากโรงงาน thinks that stereotypes in ads will persist for quite some time. These traditional stereotypes have been so pervasive for so long that it will take a long time to change, she said. If advertisers continue to offer such narrow pictures of feminine ideals, women themselves must be cautious when flipping through pages of Vogue or Us Weekly. Being aware of the possible harm that advertisements might cause to self-perception is key to averting the dangers. And since so many advertisers do not show the full range of beautiful and sexy females, women must remind themselves and each other that women of all sizes and races are beautiful and that strength is sexy.

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